Trio of bespoke events for Mexican customers

As part of Davanti Tyres’ commitment to strengthening brand knowledge in global markets, during August, Futurama Tires, a Mexican customer of Davanti, hosted a series of personalised events across the region.

The trio of events were held in Cuernavaca, Mexico City and Queretaro.

They offered over 60 existing and potential customers a unique opportunity to learn more about Davanti Tyres, its research and development programme and the expanding range of tyres.

After brand presentations, attendees also received an in-depth look into Davanti’s current tyre offerings to help grow their understanding of the different tyres Davanti can provide for customers across the region.
Miguel Vazquez, General Manager of Futurama Tyres said:

“One of the biggest learnings from the sessions for many was around the brand’s advanced manufacturing processes and extensive research and development programme. New and existing customers alike were amazed to hear about the 40 tyre tests each product goes through – the impressive level of testing each tyre is put through is something which really makes Davanti stand out.”

Commenting on the event, Amilcar Gomez Lanson, International Sales & Marketing Executive for Latin America, said:

“We’d like to take a moment to thank Futurama Tires for hosting the series of events. They really are invaluable in helping educate new and existing customers on the brand’s credentials and product range. Feedback has been really positive and shows the importance of spending time on customer events, as we focus on strengthening our global presence.”