Walkers Tyres Darlington was originally established by Alex Walker in 1983 and over the last 33 years Walkers have gone from strength to strength and are now the longest remaining business on Darlington's Borough Road Industrial Estate.
Although the business was started primarily selling part worn tyres, the demand for new tyres has grown such that part worn tyres are a thing of the past and Walkers now focus primarily on new tyres. They also offer services like puncture repairs, wheel balancing, laser wheel alignment (tracking), and alloy bead refurbishment.
Alex says “We were persuaded by the sales rep to try Davanti so we ended up doing our own investigations, reviews and some testing of the brand. We were so impressed we decided we wanted to be on board before the brand was offered to a competitor as we could see the phenomenal reports we were getting back.
“The brand is a quality mid range tyre that can hold its own against the premiums and obviously at a terrific saving for the customer, which is essential at the moment as the majority of our customers seem to demanding cheaper options.”
Walkers Tyres is just one of the quality independent retailers on Davanti’s 200+ strong dealer network that’s growing everyday and it’s not just due to quality of their extensive tyre range, but also because of the high level of dealer support they provide including bespoke signage.
“The lads have just put the finishing touches to the Davanti makeover and I’m absolutely chuffed to bits. What a transformation which coupled with the exterior decoration we’ve had done, looks superb,” adds Alex.
As a Davanti Performance Centre, Walkers Tyres benefit from the full dealer package including bespoke POS material and signage, branded uniforms, preferential pricing and a special incentive and reward scheme.
Whatever the conditions, whatever the drive, lead the way with Davanti tyres
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