Dealer of the Month: North East Auto Services - Davanti Tyres
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Dealer of the Month: North East Auto Services

Friday 29th April 2022

Originally established over 30 years ago in Peterlee, father and son team John and Jack Alexander have developed North East Auto Services into a hugely successful, multi-site business with family values at its core.

Following an expansion drive to meet service demand, John, Jack and the team now provide a range of auto services including MOTs, tyres, servicing, air conditioning recharges, alignment and general repairs across five garages and two petrol stations. Operating from Peterlee, Middlesbrough, Stockton, Chester-le-Street, Great Ayton and Gateshead (the most recently opened site in December 2020), each garage serves both the commercial sector and members of the public.

Whether a business or an individual, all visitors can expect a high standard, dealership-quality service when visiting any of North East Auto Services’ sites, with the team going above and beyond to maintain quality relationships with customers.

As a business built on strong values, it has always been important for John and Jack to partner with suppliers that share this same ethos. Recognising this in Davanti, North East Auto Services joined our dealer network over 6 years ago, and this shared understanding has allowed the brand to seamlessly integrate into their product offering.

Since embracing the brand, North East Auto Services has benefitted from a range of Davanti marketing support. We have worked with the team to rebrand their various garages with dual-branded digital and physical signage, both interior and exterior, that complements the style of each depot.

In line with the business’ reputation for clean, smart presentation, we have also worked with the sites to enhance the reception areas with engaging features that act as talking points between customers and staff.

Jack Alexander, Managing Director of North East Auto Services said:

“We are very proud to be a Davanti dealer. We trust the product, having sold over 40,000 Davanti tyres across our five North East branches. When customers return and request the exact same tyre to be fitted, you know the brand is right for the Group. Consistent stock availability across all tyre sizes is very important to the sales team, and the free lifetime guarantee against accidental damage is also well received. Customers who have made use of this free offer are very grateful for a great overall package from Davanti.”

For more information about North East Auto Services, visit

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