Davanti Tyres Establishes Italian Distribution Subsidiary

As part of our goal to establish a dealer network in Italy, we have launched a subsidiary of Davanti Tyres, Davanti Tyres SRL.

The new company is a wholly owned subsidiary of the UK company, which has been established to distribute Davanti tyres across Italy. Sales will be headed by Aldo Ercole, with the full range now being available across the country in as little as 24 hours.

A key aspect of the growth strategy is the flagship Davanti Partner Point (DPP) programme, which provides retailers with an exclusive package of benefits – including marketing support and a comprehensive package of commercial and business development benefits.

Peter Cross, General Manager of Davanti Tyres Srl, said:

“The main objective is to serve a network of exclusive partners with wide access to the entire Davanti range and to offer complete market support throughout Italy.”

Aldo Ercole, Head of Sales for the Italian market, commented on how Italian retailers have responded to DPP so far:

“Many customers are welcoming the programme and showing great enthusiasm towards it.

“We are in positive talks with several retailers at the moment, and conversations are happening as a result of the brand new, dedicated Instagram and Facebook pages that went live last month.

“We look forward to continuing to build on our established dealer network over the next few months and beyond.”

For more information, visit https://www.davanti-italia.it/