Davanti Celebrates their second anniversary at Autopromotec, Bologna - Davanti Tyres
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Davanti Celebrates their second anniversary at Autopromotec, Bologna

Thursday 18th May 2017

It’s been two years since Davanti launched at the Autopromotec show in Bologna, Italy and this month sees the brand’s return to where it all began.

Two years ago in Italy, Davanti came into the market with a small, but targeted range of PCR and SUV tyres in their DX390 and DX640 patterns. Since then, Davanti has risen to prominence in the UK & Irish markets as evidenced by their scale of developments thanks to their ambitious growth plans.

Fast forward two years and the brand now boasts over 200 summer sizes across 6 individual patterns including PCR, UHP, commercial, SUV and taxi. Sean Maddocks, Davanti Sales Director to the UK & Ireland says, “We’re all looking forward to heading back to Bologna and further developing our European customer base. We’ve brought a fantastic range of products to market and our dealers across the UK & Ireland have embraced them from day one, and we’re getting great feedback from our European distribution partners too.”

At this year’s Autopromotec event, Davanti will be launching its Wintoura range of winter tyres, which is the latest offering to the brand’s ever growing customer base, both in the UK and the global market. The Wintoura range, which has been tested and developed at Test World Oy in Finland, is being launched in 51 fitments across the HP, UHP, SUV and Commercial sectors.

Having firmly established itself in the highly competitive UK market, Davanti are looking to build up the same degree of customer engagement across the rest of Europe. This ambitious objective is backed by the recent appointments of Michael Eckert as European Sales Director and Danijel Tomasic as Sales Manager for South East Europe to form a dedicated sales team for Europe.

Peter Cross, Davanti’s General Manager states, “Davanti has already emerged as a competitive option for more established brands which is being progressively embraced by wholesalers and distributors throughout Europe.”

Peter Cross confirms that the main objective at this Autopromotec Show is to further promote the Davanti brand in Europe and an experienced sales team will be on the stand throughout the event to liaise with existing customers and also welcome potentially new distributors in certain European countries.

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