Billing Off Road Show deemed another successSaturday 2nd July 2022
12 months on from the previous show, brand awareness was noticeably high, with many stand visitors already having Terratoura A/T tyres fitted to their vehicles, talking positively about them and wanting to know more about different sizes.
Attendees that hadn’t experienced Terratoura A/T’s yet had several opportunities to see them in action, as Edd Cobley took to the showground arena to display their capabilities on a thrilling course.
Not only that, Edd demonstrated his vital work in partnership with the emergency services. For several years, Edd has helped to train emergency response teams in off-road driving, incident response and casualty extraction techniques on extreme off-road courses to prepare them for tough driving challenges they may face. Edd gave a police chase demo at the show, demonstrating the skill and knowledge needed to assess a vehicle’s capabilities when carrying out an off-road pursuit.
There was plenty of action on the stand too. Sterling exhibited a luxuriously-designed old and a new Defender with Terratoura A/T tyres fitted. Plus, those who watched Edd perform on the Terratoura’s in the arena had the opportunity to guess his lap time for a chance to win an experience day with him. Congratulations to the lucky winner, Reece!
We also had a visit from our Terratoura A/T brand advocate, Land Rover Sophie. She said:
“I had a great time at the Billing Off-Road Show and it was nice to meet up with the Davanti team again.
“I’ve had my Terratoura’s on the 110 for over a year now and they’ve performed faultlessly. Even on the road, they are so much quieter and grip so much better in the wet than my last set. To date I think I’ve had them on almost all surfaces I can think of – mud, sand, gravel, snow and ice, you name it and they’ve performed on all.”
Take a look at the highlights of the weekend in our event video here.