Our partnerships matter. As a brand that prides itself on Leading the Way, our partnerships are much more than simply branding. We work with our partners to deliver incredible, once-in-a-lifetime opportunities for Davanti customers and dealers.
From VIP hospitality days and training ground experiences to track days and touring events, Davanti’s partnership strategy is designed to offer the chance for all those in the Davanti family to enjoy enriching experiences.
Everton Football Club
Davanti is the official tyre partner of English Premier League side Everton Football Club.
Since 2017, Everton and Davanti have worked together to enhance the tyre brand’s global reach and business expansion plans, helping forge associations with dealers and retailers and create fantastically engaging print and social media content to drive brand awareness in key markets.
Supporters are now familiar with the company’s strong brand presence at Everton home matches and on the Club’s digital channels.
From viral video content featuring international player appearances, to global brand awareness through televised stadium advertising and VIP customer experiences, Davanti’s partnership with Everton is #PerformanceDriven.
Portimão’s AIA Racing School
One of the most technically challenging race circuits in the world – the Autódromo Internacional do Algarve – has officially been a Davanti Tyres partner since 2017.
The Racing School at the legendary Portimão track sees cars like the Porsche Cayman S, Cayman 718 S and 911 GT3, Honda Civic Type R, Mercedes AMG E53, E63 S and AMG GT C driving on Davanti tyres.
To partner with a circuit which plays host to the European LeMans Series, 24H Endurance Series, the FIM World Superbike Championship and the Algarve Classic festival is not only a great honour for Davanti, it underlines the performance of its tyres under intense pressure as drivers push them to more than 250km an hour daily.
“Our drivers are highly qualified professionals and they understand the importance of tyres as a safety feature,” said AIA Racing School Director, Miguel Praia. “They have developed complete confidence in Davanti since we began this partnership.”
Wigan Warriors
Super League legends Wigan Warriors joined forces with Davanti Tyres in 2020.
The multi-year partnership see’s Wigan bear the Davanti name on their men’s and women’s kits.
As official partners Davanti and Wigan also generate exciting content for rugby league fans across the world to engage with across their social channels.
Wigan Warriors executive director Kris Radlinski: “We are delighted to welcome onboard Davanti Tyres, which like ourselves has built a strong international presence from its headquarters in the North West.
This partnership is testament to our ambitious commercial strategy.”
Dan Zelos
Since claiming the 2019 Mini Challenge UK Rookie Cup, Team Excelr8 Motorsport driver Dan Zelos has firmly risen through the ranks and established himself as a major competitor after being crowned 2021 Mini Challenge champion. Davanti supports Zelos as he continues to strive for more.
Dan Zelos: “I’m constantly looking to evolve as a driver and look at ways to maximise my potential. When I met Davanti Tyres it was a great fit and they’ve proved to be a great partner, helping me focus on my championship goals.”
Edd Cobley
Terratoura Ambassador
Off-road racing star Edd Cobley competes on Davanti’s groundbreaking new Terratoura all-terrain tyres.
Having won the Defender Challenge in 2014, 2015 and 2016, the Hill Rally Championships outright in 2015, and most recently the British Cross Country Championship in 2021, Edd is the official ambassador for Davanti’s Terratoura all-terrain tyres.
To underline his commitment, Edd uses Terratoura as his off-road race tyre on his custom-built racing Land Rover Defender 110 doublecab and it is also fitted to Defenders at Edd’s East of England Land Rover Experience Centre in Corby.
Everton in the Community
Everton in the Community teamed up with Davanti Tyres to distribute school uniforms to pupils from the most socially-deprived areas across Liverpool City Region.
The Covid-19 pandemic hit a lot of families hard financially, with many having to balance already tight budgets by sacrificing food and utilities to provide uniforms for their children. Over 480 uniforms have been donated to help these vulnerable families across 24 schools, which will have an impact on helping to reduce food poverty rates and the number of young people becoming NEET (not in education, employment or training).
Sterling Automotive
Premium custom vehicle house Sterling Automotive Design and Davanti Tyres share a groundbreaking partnership.
Sterling reimagines premium vehicles, using the latest design cues and engineering flair to enrich them with British style, inside and out. If you want your vehicle to make a statement, Sterling has the vision and skill to make that a reality. Davanti provides tyres for all Sterling vehicles and works with them on future concepts.
Sterling Brand Director Doug Topott: “Davanti and Sterling share many values. We are both British brands with a similar ethos. Aesthetically Davanti’s range of tyres have exactly the right look to complement Sterling’s own design cues. Sterling customers want to stamp their individuality on a vehicle, but they also love driving and they want to get the best performance. When we researched Davanti’s intensive testing programme and saw the results across their range we knew that this was the right tyre brand for us.”
