Michael Eckert to lead Davanti on European sales campaign

Having launched just over a year ago as a new performance tyre brand, Davanti have already achieved a growing reputation in the UK and Ireland. Now the company is looking to replicate this impressive success throughout Europe with the ambitious appointment of Michael Eckert as Sales Director, Mainland Europe.


Michael joins Davanti with 21 years experience within the European tyre market and will be responsible for further enhancing an already promising sales programme in some European countries and looking to build new distribution agreements throughout the continent.


Michael has worked with some of the leading tyre brands in the world including Michelin and Hankook and most recently worked for Sailun Jinyu as Senior Product Marketing Manager where he sourced new distribution partners in dedicated key countries. He was also involved in winning fleet customers and managed the product development of PCR and TBR tyres to meet specific customer and market requirements.


Michael also has extensive experience in marketing and sales and says, “Davanti is a young ambitious brand which in a short period of time has established itself in the international tyre market across four continents and is now targeting Europe. It will be great to build on this initial success in Europe and establish Davanti as an easily recognized brand to the end consumer.”


Peter Cross, Davanti’s General Manager adds, “We are delighted that Michael has joined us and we look forward to taking Davanti to the next level of growth of the brand and also further extend our distribution footprint. We have enjoyed tremendous success in the UK through our extensive knowledge of the market and now Michael will be the key to unlocking our potential across the rest of Europe.”


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