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Davanti Tyres expands and secures deal into the Middle East

Friday, June 30, 2017

Davanti Tyres leads the way on global expansion plans appointing international trading house Terramar GMBH on an exclusive sales deal across the Middle East.

Davanti Tyres has progressively built up an impressive international following, coupled with strong sales across the globe since its conception in 2015.

Global expansion plans have already seen Davanti Tyres secure a significant distribution deal across South Africa in late 2016, further securing its place within the global tyre market. Continuing this ambitious extension strategy has gathered further momentum with the appointment of the internationally acclaimed trading house Terramar GMBH, to exclusively sell Davanti Tyres across the Middle East from June 2017.

Christian F. Nafzger of Terramar GMBH says “Terramar is happy to announce our new Middle Eastern partnership with Davanti Tyres. We are excited to jointly permeate and successfully develop the Middle East tyre markets, together. These markets are challenging yet dynamic, which are a welcome addition to the global growth of Davanti Tyres".  

Terramar GMBH, headquartered in Hamburg, Germany comes with over 50 years of expertise developing distribution channels in overseas markets. Terramar is ideally placed within the ever growing Middle Eastern tyre market to cement Davanti Tyres as a key brand within the following countries: Lebanon, Syria, Iraq, Jordan, Saudi-Arabia, Kuwait, Qatar, Bahrain, UAE, Oman and Yemen. 

Davanti Tyres’ decision to further expand into the Middle East arose from a significant demand for ultra-high performance and SUV tyres within the region. Davanti Tyres, as a result of Terramar GMBH appointment, are now able to meet this mid-range demand by carrying the range of sizes applicable to sell to these markets across the Middle East. Davanti Tyre’s ever growing range which now boasts over 250 individual sizes is ideally suited to satisfy the diverse range of applications and sizes that the region demands.

“Our aim is to expand brand presence and sales into new countries and we are delighted to be working with a partner with extensive and very relevant contacts and experiences. We have many exciting developments planned for Davanti in the coming months in terms of new sponsorship partnerships, new products, and exclusive distribution partnerships”, adds Peter Cross of Davanti Tyres.

To discover any further Davanti Tyres opportunities internationally please directly contact Terramar on CFN@terramar.de +49-40-27073-106

Davanti Tyres, leading the way.  

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Davanti celebrates their second anniversary at Autopromotec, Bologna

Thursday, May 18, 2017

It’s been two years since Davanti launched at the Autopromotec show in Bologna, Italy and this month sees the brand’s return to where it all began.

Two years ago in Italy, Davanti came into the market with a small, but targeted range of PCR and SUV tyres in their DX390 and DX640 patterns. Since then, Davanti has risen to prominence in the UK & Irish markets as evidenced by their scale of developments thanks to their ambitious growth plans.

Fast forward two years and the brand now boasts over 200 summer sizes across 6 individual patterns including PCR, UHP, commercial, SUV and taxi. Sean Maddocks, Davanti Sales Director to the UK & Ireland says, “We’re all looking forward to heading back to Bologna and further developing our European customer base. We’ve brought a fantastic range of products to market and our dealers across the UK & Ireland have embraced them from day one, and we’re getting great feedback from our European distribution partners too.”

At this year’s Autopromotec event, Davanti will be launching its Wintoura range of winter tyres, which is the latest offering to the brand’s ever growing customer base, both in the UK and the global market. The Wintoura range, which has been tested and developed at Test World Oy in Finland, is being launched in 51 fitments across the HP, UHP, SUV and Commercial sectors.

Having firmly established itself in the highly competitive UK market, Davanti are looking to build up the same degree of customer engagement across the rest of Europe. This ambitious objective is backed by the recent appointments of Michael Eckert as European Sales Director and Danijel Tomasic as Sales Manager for South East Europe to form a dedicated sales team for Europe.

Peter Cross, Davanti's General Manager states, “Davanti has already emerged as a competitive option for more established brands which is being progressively embraced by wholesalers and distributors throughout Europe.”

Peter Cross confirms that the main objective at this Autopromotec Show is to further promote the Davanti brand in Europe and an experienced sales team will be on the stand throughout the event to liaise with existing customers and also welcome potentially new distributors in certain European countries.

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Davanti appoint sales manager for Southeast Europe

Thursday, January 26, 2017

Davanti Tyres has announced the appointment of Mr Danijel Tomasic as  Sales Manager for South-East Europe with immediate effect as the next stage in the company's dynamic progression as a competitive leading brand throughout Europe. Danijel will based in Croatia and work with European Sales Director – Michael Eckert and be responsible for future sales expansion in South Eastern Europe and the Balkan countries. 

This latest recruitment development by Davanti further underlines the drive and determination of this young and ambitious company to become an established leading brand in Europe as Danijel has joined Davanti from Michelin where he had worked for three years as an Account Manager for Croatia and Bosnia. Prior to this he worked extensively in the automotive aftermarket industry and brings to Davanti a wealth of sales experience.

Sean Maddocks, Davanti's Sales Director for the UK and Ireland says, “As our brand continues its progressive development in Europe, we are delighted to welcome Danijel to our team and look forward to the benefits of his sales expertise in Europe.”

Danijel adds, “I am impressed by Davanti's swift rise in the market with their quality PCR range and when I saw for myself what the Davanti team is creating and building, I was convinced that joining them would be a major step forward for my career. I also relish the challenge of being able to build on the momentum of sales that Davanti has already have developed in Croatia and surrounding European countries.”

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DAVANTI ADDS MX5 CUP TO PERFORMANCE RACING MIX

Saturday, January 14, 2017

Davanti Tyres are hot off the line in the new year as they become the official tyre sponsor of the 5Club Racing MX5 Cup for the 2017 and 2018 seasons.  

A perfect blend of performance, excitement and value, the MX5 is a favourite among many car enthusiasts. It’s the perfect match for the uncompromising grip and performance of Davanti’s DX390 tyre.

Officially started in 2012, the MX5 Cup is a tightly controlled one make series for the Mk1 Mazda Mx5 ('89 – '97 B6 1.6l 16v engine). It is a race series that puts the focus on driver ability to be both fun and superb value. Many successful drivers have used the series to hone their skills before moving on to win other championships.

Alyn Robson, Founder of 5Club Racing and the MX5 Cup says “After hearing about Davanti Tyres, I used some on my own road car and was so impressed at their overall performance that we tested some on the MX5s and found them to complement the handling extremely well. With the excellent performance of the new Davanti Tyres, I fully expect that some lap records will fall in 2017.”

The MX5 Cup will have over 20 events on many prestigious UK circuits such as Brands Hatch, Thruxton and Donington Park amongst others, and will even include a trip abroad to the Zandvoort circuit in the Netherlands. Each event will see 30 to 40+ cars lining up on the grid for some spectacular racing as drivers try to win as many points as they can in hopes of becoming the champion at the end of the year.

With every racecar sporting Davanti branding, the MX5 Cup will spread the Davanti name far and wide between all the press, spectators and TV at events to the many cars being transported on open trailers for all the other road users to see.

Sean Maddocks, Davanti Tyres Sales Director to the UK and Ireland says “Davanti was launched less than two years ago  and our performance portfolio is starting to speak for itself. Between all the extensive testing at IDIADA, our new partnership with the AIA Racing School in Portugal and the MX5 Cup, Davanti is proving to be a true competitor for the more established premium and mid range brands.

“This is only the start so you can expect to see a lot more of Davanti in 2017 and beyond.”

For more information on the 5Club Racing MX5 Cup visit www.750mc.co.uk/formulae/MX5-Cup.

 

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Davanti Racing Ahead in Portugal

Wednesday, December 14, 2016

Davanti continue their impressive hot streak this year as they announce a partnership with the Autodromo Internacional do Algarve Racing School in Portugal. 

For the next two years all vehicles at the AIA Racing School, which include a Porsche Cayman S, Audi RS3, Audi TTS, Honda Civic Type-R and two Ginettas, will all be fitted with Davanti Tyres. All professional racing tuition, track experiences, and demonstrations will be performed on Davanti’s DX640 tyres, with the exception of the Ginettas which will race on the DX390. 

The Autodromo of Algarve has made a name for itself recently as it was featured on the series premiere of The Grand Tour with Jeremy Clarkson, Richard Hammond and James May. The show featured the much anticipated ‘Holy Trinity’ hypercar showdown between the McLaren P1, the Ferrari LaFerrari and the Porsche 918. That means that visitors to the Autodromo of Algarve will be able to put their skills to the test on the ‘hallowed’ asphalt of the Autodromo of Algarve with Davanti rubber. 

The partnership came after Davanti held their first Product Experience trip with over 50 of their Performance Centre dealers along with journalists from key UK and European trade publications to the circuit in September. 

Sean Maddocks, Sales Director to the UK and Ireland says “The trip could not have been better. Guests not only had a chance to push our tyres through their paces which showcased the quality of Davanti’s high performance range but they also had a chance to relax on the Algarve coast.”

Davanti made a great impression on the Autodromo team as well. Consisting of their own professional racing instructors headed by former World Superbike and Moto GP rider Miguel Praia and an illustrious cast of racing drivers from all over Portugal that were drafted for the event.

Miguel says “The Davanti tyres performed exceptionally not only in all the smaller tests but also on the track which is notoriously difficult for tyres. Their grip and predictability are exactly what you want out of a performance tyre and they’re long lasting as well. We even kept the tyres fitted to our cars after the Davanti event and got nearly two months worth of track use out of them.”

As well as the tyre fitments, Davanti will have plenty of brand presence at the track to promote the partnership including a giant feature wall in the Race School, product display areas and branding on the circuits clothing and race helmets.

Sean says “We feel the partnership with the circuit perfectly highlights our message that premium performance no longer has to carry a premium price tag. Whilst the average driver in the UK will never need to test our tyres to the limits they are pushed to on the track, it is a true statement of quality that our range is trusted by professional racing drivers to showcase their track and their vehicles.”

With a race track that is now so prominent in the minds of the motoring enthusiasts all over the world thanks to the Grand Tour, Davanti will be heavily promoting the partnership throughout 2017 and will be working on ways to activate this partnership to the UK and European audience.

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Davanti and its dealers star on the TV screen

Friday, November 25, 2016

Davanti has always offered its dealers great quality performance tyres in addition to innovative methods of dealer support. From classic point of sale material to bespoke signage, Davanti is taking its support to the next level by adding branded TV programming. 

 

Working together to capture and combine both Davanti’s and the dealer’s message, bespoke imagery and advertisements are designed to run alongside regular TV programming on smart TVs.

 

Sean Maddocks, Sales Director to the UK and Ireland says “While the customers are waiting for their tyres to be fitted or other work done, watching TV is a great way for them to make the time pass. Why not take advantage of that and have your branding be a part of their focus.

“Ultimately, our dealers’ success is our success so we strive to work together with our dealer network and give them the best support possible.” 

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Product Experience Trip

Friday, November 25, 2016

The launch and success of Davanti has already made a massive impact in the British and Irish industry in just over a year of trading. With sights set on the rest of continental Europe, Davanti held a massive Product Experience trip at the Autódromo Internacional do Algarve to entice new distribution partners as well as let some of their Performance Centre dealers test the tyres in extreme scenarios. 

Sean Maddocks, Sales Director to the UK and Ireland, says “A lot of our dealers and distributors are given test sets to help convince them of Davanti’s quality but you can’t push a tyre to its limits on normal roads. That’s why this Product Experience trip to the Algarve is so vital - it allows everyone to truly put our tyres through their paces in various tests”

The DX390’s stopping prowess was displayed in a ‘Moose’ test in which drivers had to swerve and do an emergency stop. Although designed primarily for on-road applications, the DX-740 had no problems taking on the hilly dirt roads of the Algarve. 

The star of the trip was the Ultra High Performance DX640 pattern which was used to showcase its wet grip and control during a drift test on a skid pan. On the kartodromo track, it also impressed participants with its dynamic control as they navigated tight corners and twists of the kart circuit in a performance car.

However, the event everyone looked forward to was the actual Autódromo track where participants HAD a chance to truly push the DX640. With a variety of cars like the Audi TTS, Ford Mustang, Civic Type R, BMW 4 Series and Porsche Cayman S, the DX640 pattern proved its performance engineered design true. 

Adam Shiels from Russell Shiels Tyres says “It’s always great to know the tyres you’re selling and how they perform. After this trip, I’ll be able to tell my customers that not only can Davanti tyres handle your everyday road conditions easily, but they will perform well when put through their paces.”

The second day of the trip was more relaxed as the entire group went out for scenic drive in a convoy of 25 Mercedes all fitted with DX640’s. The luxurious drive featured a cruise on a catamaran, lunch at a nice hilltop restaurant and was finished off with a wine tasting at a local vineyard.  

Miguel Praia, Racing School Director at Autódromo Internacional do Algarve says "The Davanti tyres were really tested and pushed to limits you wouldn’t really experience in real world driving and they handled the challenges beautifully. The DX640 handled the track exceptionally well and offered great control on the skid pan - one of the best tyres I’ve tested in the wet."

Sean adds “We’ve been getting nothing but positive feedback from everyone that came out. It’s been a fun and successful trip that even a local wildfire couldn’t ruin and I think everyone will remember it for a long time.”

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Davanti Launches Runflat Range

Friday, November 25, 2016

Davanti’s product portfolio keeps growing with the newest addition of its runflat range. With production beginning in October, the first shipment is set to arrive in November and will consist of our most popular patterns - the DX390 and DX640.

Like the regular DX390 and DX640, the runflat versions will share the same tread pattern and all the high performance characteristics including uncompromising grip in all conditions and low noise.

Sean Maddocks says “We’re starting the launch with six sizes for 16 and 17 inch rim diameters and will be gradually adding more as time to goes on, eventually moving into 18 and 19 inch sizes."

A Davanti runflat will be easily identifiable from its regular counterparts, by the addition of the 'DSP RUN FLAT' logo to the tyre's sidewall and label.

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Davanti World Tour 2016 at its end

Friday, November 25, 2016

With Davanti still being fairly new to the market, one of its goals is to establish itself as a global brand so in addition to the Portugal Product Experience trip, Davanti have been exhibiting at trade shows across the map throughout 2016. 

With two domestic and six international shows on a total of four continents, the Davanti Team has been busy racking up the mileage and securing new distributors and dealers in all corners of the world, especially with the help of Michael Eckert, Davanti's new Sales Director to mainland Europe.

Since the brand’s official tradeshow launch at Autopromotec Bologne in the summer of 2015, Davanti is now distributing to over fifteen countries. Our recent additions include Croatia, Canada, and Australia with several more in the works.  

2017 looks to be just as busy with six tradeshows already confirmed, so watch this space as Davanti strives to become a global name. 

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Walkers Tyres

Monday, August 1, 2016

Walkers Tyres Darlington was originally established by Alex Walker in 1983 and over the last 33 years Walkers have gone from strength to strength and are now the longest remaining business on Darlington's Borough Road Industrial Estate.

 

Although the business was started primarily selling part worn tyres, the demand for new tyres has grown such that part worn tyres are a thing of the past and Walkers now focus primarily on new tyres. They also offer services like puncture repairs, wheel balancing, laser wheel alignment (tracking), and alloy bead refurbishment.

 

Alex says “We were persuaded by the sales rep to try Davanti so we ended up doing our own investigations, reviews and some testing of the brand.  We were so impressed we decided we wanted to be on board before the brand was offered to a competitor as we could see the phenomenal reports we were getting back.

 

“The brand is a quality mid range tyre that can hold its own against the premiums and obviously at a terrific saving for the customer, which is essential at the moment as the majority of our customers seem to demanding cheaper options.”

 

Walkers Tyres is just one of the quality independent retailers on Davanti’s 200+ strong dealer network that’s growing everyday and it’s not just due to quality of their extensive  tyre range, but also because of the high level of dealer support they provide including bespoke signage.

 

“The lads have just put the finishing touches to the Davanti makeover and I’m absolutely chuffed to bits. What a transformation which coupled with the exterior decoration we’ve had done, looks superb,” adds Alex.

 

As a Davanti Performance Centre, Walkers Tyres benefit from the full dealer package including bespoke POS material and signage, branded uniforms, preferential pricing and a special incentive and reward scheme.

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Davanti Exhibits at World’s Leading Tyres Show

Monday, August 1, 2016

Davanti Tyres made a successful debut at the Reifen Show in Germany building the brand’s recognition and reputation as one of Europe’s most dynamic and successful new tyre brands.

 

As a new brand, Davanti’s main priority was to introduce itself and showcase the quality and size of its range. The eye-catching Davanti stand presented its full range of tyres encompassing the PCR, Ultra High Performance, SUV and Van sectors which includes over 170 size options in six distinctive tyre patterns.

 

Peter Cross, Commercial Manager at Davanti says, “The Reifen Show was the perfect stage for Davanti with its domestic and international reach. We’ve left the Reifen show with a lot of 'follow up' work to carry out from both European and international companies interested in our products.”

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Davanti strikes up great partnerships

Monday, August 1, 2016

With Davanti still being fairly new to the market, one of its goals is to build brand recognition among a wide array of customers whether it be locally or nationally.

 

Davanti have hit a six in the Midlands becoming the title sponsor of the North Staffs and South Cheshire Premier Cricket League (NSSCPCL) for the 2016 season which will have their 55 grounds all adorned with Davanti banners.

 

While on the sea, the Davanti Tyres J11s is back out and sailing under Captain Charles ‘Chaz’ Ivill, who recently won the Weymoth Doubles regatta.

 

In addition to cricket and sailing, Davanti have already ventured into football sponsorship with high profile FA Cup matches in February and March.

 

Sean Maddocks, Sales Director for the UK and Ireland says, “Key partnerships like this are important to building our brand. We have an ever-expanding dealer network across the UK and Ireland and we want to work closely with regional events and projects to help drive brand recognition to our dealers in their localities.”

 

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Davanti returns to IDIADA

Monday, August 1, 2016

Davanti Tyres returned to IDIADA in June following last year’s successful testing of their DX390 and DX640 tyres. This time the aim was to put the DX240 for the super-mini class and the DX740 for SUV’s, through the same rigorous testing process against competitive brands.

 

The testing provided insight into how Davanti performs relative to other tyres on the market, specifically the latest tyres from direct competitors. The results were hugely impressive with both patterns coming second only to the premium tyres tested.

 

The DX240 had some impressive results in the wet, outperforming even the premium brand in wet braking and wet handling. In dry conditions, the DX240 was narrowly beaten by it’s premium counterpart, scoring very high in Dry Stability and Dry Handling. In the overall results, the DX240 came a very close second to the premium brand and beat the two mid range and one budget tyre it was tested against. A grand performance which drew particular praise from test engineer Ray Collier.

 

The DX740 also performed well across all test with majority of the scores landing in the ‘Very Good’ range. The DX740’s consistency throughout all the tests and especially in the dry ensured a joint second place finish with one of its mid range competitors. The second mid range brand as well as the budget brand were inferior to Davanti’s SUV tyre in overall testing.

 

Sean Maddocks, Sales Director for the UK and Ireland says “It’s great to return to IDIADA for more comprehensive testing on the Davanti range and the results are exactly what we hoped for. We’ve launched a new brand that not only competes with more established mid-range brands, but actually beats them in independent testing.

 

“We’ve ensured that all the critical tests have been carried out, proving that both patterns are of exceptionally high quality and therefore incredible value to our customers.”

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Michael Eckert to lead Davanti on European sales campaign

Tuesday, July 12, 2016

Having launched just over a year ago as a new performance tyre brand, Davanti have already achieved a growing reputation in the UK and Ireland. Now the company is looking to replicate this impressive success throughout Europe with the ambitious appointment of Michael Eckert as Sales Director, Mainland Europe.

 

Michael joins Davanti with 21 years experience within the European tyre market and will be responsible for further enhancing an already promising sales programme in some European countries and looking to build new distribution agreements throughout the continent.

 

Michael has worked with some of the leading tyre brands in the world including Michelin and Hankook and most recently worked for Sailun Jinyu as Senior Product Marketing Manager where he sourced new distribution partners in dedicated key countries. He was also involved in winning fleet customers and managed the product development of PCR and TBR tyres to meet specific customer and market requirements.

 

Michael also has extensive experience in marketing and sales and says, “Davanti is a young ambitious brand which in a short period of time has established itself in the international tyre market across four continents and is now targeting Europe. It will be great to build on this initial success in Europe and establish Davanti as an easily recognized brand to the end consumer.”

 

Peter Cross, Davanti’s General Manager adds, “We are delighted that Michael has joined us and we look forward to taking Davanti to the next level of growth of the brand and also further extend our distribution footprint. We have enjoyed tremendous success in the UK through our extensive knowledge of the market and now Michael will be the key to unlocking our potential across the rest of Europe.”

 

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DAVANTI EXHIBITING THROUGHOUT 2016

Friday, April 15, 2016

Davanti started 2016 by exhibiting at the Performance Car Show in January and Tyrexpo South Africa in February.

With Performance Car Show's footfall over 87,000, the audience was filled with potential distributors, garage owners, journalists, and motorsport fans. Davanti’s presence was sure to add to their growing reputation amongst the motoring community.

The year is just getting started as Davanti is sure to gain more traction and popularity as it exhibits at the following shows as well:

Tradeshow Month
Tyrexpo Americas April
Tyrexpo Dubai May
Reifen (Essen) May
Latin American & Caribbean Tyre Expo June
CITEXPO September

 

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FEATURED DEALER - HAMMOND TYRES OF HAMMOND GROUP

Friday, April 15, 2016

The Group started in a humble wooden shed by Roy and Daisy Hammond in 1962 as a way to help the local community get the automotive service they need.

The drive to provide great and innovative services has led the Group to grow to nine premises and nearly 250 employees. Hammond Tyres, part of the group and now a Davanti Performance Centre, made the Davanti decision in October and isn’t looking back. 

Keith Manders, Tyre Department Manager at Hammonds Tyres, says “We were originally a bit hesitant when approached as Davanti is a new brand, but after seeing the testing results from IDIADA, combined with all the positive feedback we’ve been getting by our customers, we’re sold on the brand.”

Keith added “The support we get from the brand and their local distribution partner is second to none, I see this as the beginning of a very successful relationship.”

As a Davanti Performance Centre, Hammond Tyres benefit from the full dealer package including beapoke POS material and signage, branded uniforms, preferential pricing and a special incentive and reward scheme.

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FEATURED DEALER - TYRES LEEDS

Friday, April 15, 2016

In 12 year of existence, Tyres Leeds have grown from a mobile commercial company to become the community-favourite tyre fitters due to their customer focused strategy.

Simon Meah, Owner of Tyres Leeds, says “We were approached by Davanti last year, and were given a test set to try them out. Their wet grip and noise reduction is really impressive, I even went and switched the Contis on my car with Davanti. They fit perfectly between the budget and premium categories as their  performance and value is unmatched. They’ve even replaced Hankook as our house brand.”

Tyres Leeds have recently undergone a full Davanti Performance Centre makeover where they had a new logo designed, new signage installed, their van wrapped, a new website created, and even new stationary delivered.

Simon adds, “We have had exceptional backing from Davanti from the wrapping of the van and POS. With their help, we’ve had a major rebrand to take Tyres Leeds to the next level.”

As a Davanti Performance Centre, Tyres Leeds benefit from the full dealer package including beapoke POS material and signage, branded uniforms, preferential pricing and a special incentive and reward scheme.

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DX240 and DX740 arrive in the UK!

Friday, March 11, 2016

Davanti’s DX240 and DX740 hit UK shores this month making the total sizes available in the Davanti range over 150.

The DX240 proves performance can come at any size. Designed for smaller passenger cars with 13"-14" fitments, the DX240 provides exceptional wet and dry grip with high levels of straight line and cornering traction.

The DX740 on the other hand, proves that SUV’s can be quiet and also improves on fuel efficiency. With an optimum balance of wet and dry grip, and a smooth, comfortable and quiet drive, the DX740s will be a favourite among SUV drivers.

Find out more about the new additions and the rest of the range here.

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DAVANTI MOVES FORWARD WITH NEW HIRES FOR 2016

Thursday, January 21, 2016

Andrew Billingham and Andrew Kent have joined Davanti to help support the company with its network of distributors and commitment to expanding the brand globally.

Joining as Regional Sales Managers, the new hires will assist Sean Maddocks, Sales Director for UK and Ireland, with building and developing relationships with key distributors, cultivating relations with retailers and developing strategies to further promote the Davanti brand.

Andrew Billingham joins from SHB Vehicle Hire and Management, where he built on his extensive experience in nurturing strong customer relations. Andrew also previously worked for Goodyear Dunlop Tyres, as did Andrew Kent. 

Andrew Kent has left his position as Business Account Manager with Goodyear Dunlop to join Davanti. He said; “Davanti is a fast-paced, dynamic business, which offers fantastic opportunities for growth. I have been nothing but impressed with the business in the short amount of time that I have been with them. The people here are great at building relationships and recognising opportunities, alongside providing an energetic and passionate workplace.” 

Both hires bring proficient retail experience to the new roles and solid experience in marketing techniques and strategies.

Andrew Billingham commented; “Davanti delivers an innovative and fresh new product in the UK tyre market, so it’s incredibly exciting to be joining their team so early on in the brands journey. The range provides fantastic value to all involved in the supply chain, especially those involved in the unique dealer support package, which is designed around optimising sales, increasing dealer margins and crucially offering an affordable price point for the end user.”

Haydock based, Davanti Tyres Ltd, is a subsidiary company of Oak Tyre Holdings Ltd, one of the UK’s leading suppliers to the Fast-Fit industry and an industry leader for imported exclusive tyre brands.

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DAVANTI SECURES STRONG TESTING RESULTS AT IDIADA

Tuesday, December 22, 2015

Davanti has recently taken two of its most popular tyres and put them through their paces at IDIADA, Europe’s most comprehensive independent proving grounds. The DX390 & DX640 were tested for their performance capabilities in the following areas; dry braking, dry handling, wet braking - on Asphalt with ABS, longitudinal aquaplaning and wet handling.

The testing of all Davanti tyres for their EU label grading has been carried out by IDIADA prior to being sold in the UK. IDIADA is a multinational company that provides design, engineering, testing and homologation services to the automotive industry.

In addition to providing testing service to tyre manufacturers, IDIADA are one of just three independent test laboratories in the world to be members of the European Union’s Expert Group on laboratory alignment.

The testing provided insight in to how Davanti performs relative to other tyres on the market. The results of testing are as follows:

  Premium     Davanti      Mid-Range Budget     
Dry Handling 1st 2nd 3rd 4th
Dry Braking 1st 3rd 2nd 4th
Wet Handling - Objective 1st 2nd 3rd 4th
Wet Handling - Subjective 1st =2nd =2nd 4th
Wet Braking 1st 2nd 3rd 4th
Longitudinal Aquaplaning 1st =2nd =2nd 4th

Peter Cross, Davanti General Manager said: “Davanti tyres combine expert engineering, advanced manufacturing processes, extensive testing and progressive development. Our European led product testing goes far beyond the mandatory testing.

“We put our tyres through rigorous test regimes to ensure they deliver safe and predictable handling and a comfortable drive. Our tyres allow the driver to get the most out of their vehicles performance capabilities, and therefore deliver excellent value for money to users.”

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Davanti is launching two new tyres in 2016

Friday, October 23, 2015

Davanti is set to launch two new tyres into its successful tyre range in January, thanks to an increasing demand from the market. 

Early 2016 will see the introduction of the DX740, a commercial van tyre for SUV applications and the DX240, a commercial tyre designed for smaller passenger car applications.

The two tyres both offer low noise, exceptional wet weather grip and improved fuel efficiency, meaning they have so far performed favorably in tyre testing against other performance brands. 

The DX740 provides a comfortable and quiet drive on SUV applications. The tyre offers strength and durability to endure heavy loads in all conditions ad offers the optimum balance of wet and dry grip, with a smooth, comfortable and quiet drive. 

Four longitudinal deep grooves run the circumference of the tyre to provide drainage, whilst the inner block section works in conjunction with the outer-inside block section to dissipate water out of the central grooves and away from the contact zone. The outer block section contains U shaped grooves which work to both contain noise dissipation and provide grip in extremely muddy conditions. 

In contrast, the DX240 is designed for smaller passenger cars and provides exceptional wet and dry grip with high levels of straight line and cornering traction. 

Three longitudinal grooves channel water away from the contact area and provide drainage channels for safe wet weather driving. The inner shoulder area contains open sipes to disperse water in wet conditions, whilst the angular bend in the outer shoulder helps to reduce resonance for a quiet drive. The outer shoulder consists of a contained horizontal groove to provide a progressive drive with high levels of grip when cornering. 

Sean Maddocks, Davanti Sales Director UK & Ireland said: “It’s great that the Davanti range has been so well received by the industry, since its launch earlier in 2015. The two new tyres, available from early 2016, will further solidify that all Davanti tyres are built for ultimate performance, efficiency and comfort.

“Davanti is not sold via trading companies and the tread patterns are not shared with any other brand. This means the dealers in our Performance Centre Network benefit from a wide range of marketing materials, including a comprehensive point of sale package, dealer incentives and performance workwear.”

Every Davanti comes with a lifetime guarantee and is sold through strictly controlled marketing channels, enabling any Davanti partners to maximise their margins. 

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Davanti welcomes another key dealer

Friday, October 23, 2015

Shaw & Wright is a friendly, family-owned business, which prides itself on the trust it has earned from customers, with a level of service endorsed by the Motor Industry Code of Practice Service and Repairs.

Since partnering with Davanti, Shaw & Wright have a consistent brand of tyres on their shelves, so they can be confident that they’re providing a reliable product at competitive prices.

With high label ratings, exceptional quality and customer tyre guarantee – they can consistently pattern match tyres for their customers with Davanti’s growing range of fitments and sizes.

With Davanti as a key dealer, they have benefited from the full dealer brand package, with bespoke exterior signage, stylish point of sale materials, branded uniform, preferential pricing and access to special incentives and reward schemes.

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DAVANTI APPOINTS SEAN MADDOCKS AS NEW SALES DIRECTOR FOR UK AND IRELAND

Tuesday, September 8, 2015

Davanti is pleased to announce the appointment of Sean Maddocks as Sales Director for UK and Ireland, who will be starting his role with immediate effect.

Previously working in Key Account Management with Goodyear Dunlop for four years, Sean has a wealth of experience in sales management and has worked directly with all aspects of the UK market, from independent retailers to national retailers and distributors.

Previous to his work in the tyre industry, Sean spent five years in the vehicle rental segment of the automotive industry and is able to bring both extensive experience and sector knowledge to his new role.

“I can’t wait to start working with Davanti, an ambitious and exciting brand who understand the demands of the market and the UK consumer. I am committed to providing an excellent service to our distribution partners and I’m looking forward to further developing the range coverage and product line by working closely with our manufacturer” says Maddocks.

Peter Cross, Davanti General Manager said; “We are delighted to be working with Sean, who’s experience will be invaluable in pushing forward the Davanti brand in the UK and beyond.”

Maddocks’ appointment comes as Don McIntyre is promoted to the position of Group Sales Director. McIntyre started at Oak as Sales Manager in 2008 and progressed to the position of Company Sales Director three years ago. 

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Davanti commission new fleet to support UK distribution network

Monday, August 24, 2015

Davanti has bolstered its UK logistics infrastructure to support the rapidly growing network of Davanti Distributors.

Having commissioned a fleet of brand new vehicles, two 40ft artic trucks and two 7.5t trucks were recently added to the Davanti distribution network. The fleet will provide a nationwide support stock service to Davanti regional distributors, backing up supply direct from the factory.

“It’s imperative that Davanti Performance Centres experience exceptional fill-rates from regional distributors,” says Davanti Vice General Manager, Wilson Zhang. “We want our customers to be able to access the full davanti size range on a same-day basis – offering this level of service UK-wide is the rationale behind our latest investment in the new fleet.”

The investment in the fleet comes as the company announces the launch of the second generation of Davanti tyres: the DX440 and the DX420.

Designed specifically for the British hackney carriage, the DX420 is a heavy duty commercial tyre. The DX440 is a commercial van tyre designed to perform in demanding site conditions.

The new tyre patterns will be launched this September at the China International Tire Expo 2015 in Shanghai.

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New Davanti tyres launched

Monday, August 24, 2015

We’re delighted to be releasing two new tyres, the DX420, designed specifically for Hackney Carriages and the DX440 a rugged van tyre.

The new tyres will be officially launched at China International Tyre Expo in Shanghai from 9 – 11 September where we’ll be on stand 5010, West Hall.

The Davanti DX420 is a heavy-duty commercial taxi tyre with exceptional grip and outstanding performance. Designed specifically for Hackney Carriages the DX420 is built to be tough and long lasting and delivers exceptional all-weather grip and a comfortable drive.

A high wearing outer tread, innovative taxi-specific compound and high tensile strength steel belted construction combine to provide exceptional mileage capabilities.

The Davanti DX440 is a commercial van tyre with the strength and durability to endure heavy loads in all conditions. Versatile and designed to perform on both normal road terrains and in demanding site conditions, the high wearing DX440 endures heavy loads without compromising handling or comfort.

The offset outer block actively contains noise and provides superior drainage for exceptional all weather grip and a heavy-duty shoulder construction delivers a responsive drive under heavy loads and on demanding surfaces.

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Davanti’s launch at Autopromotec proves to be huge success

Monday, August 24, 2015

The exciting launch of Davanti Tyres at the Autopromotec show in Bologna returned rave reviews of the new performance tyres.

Showcasing Davanti DX640 and DX390 tyres, the outstanding wet-grip performance and consistently low noise ratings across the range piqued the interest of visitors and exhibitors, alike.

“The launch at Autopromotec couldn’t have gone better, the reception was great and there was a real buzz about the brand throughout the event,” said Wilson Zhang, Vice-General Manager of Davanti.

Early customer feedback has been exceptional, with examples like Darren Crookes from Tyre Doctor in Sunderland stating: “The Davanti DX640’s I recently fitted to my Seat Leon are the best tyres I’ve ever tried. The all weather grip provided a really responsive drive. They gave me total confidence. The dynamic design also minimises noise for a really smooth ride.”

Zhang notes that this is only the beginning for Davanti Tyres: “Our Performance Centre Network is growing and the orders are flying in. We’re really excited, the future’s bright for Davanti.”

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Davanti to launch at AUTOPROMOTEC 2015

Tuesday, May 12, 2015

Visitors to Autopromotec in Bologna this month will have the opportunity to see Davanti tyres close up for the first time in Hall 15 at Stand H2. Taking place from from 20 to 24 May, Autopromotec is the premier international exhibition of automotive equipment and aftermarket products.

The tyres will be on sale from 1 June and with their impressive EU labels, which show outstanding wet-grip performance and consistently low noise ratings across the range, they are likely to be very popular. Combining expert engineering experience with the latest advanced tyre technology, every Davanti tyre is produced with innovation, quality and performance at its heart.

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First Davanti Tyres Arrive in UK

Tuesday, May 12, 2015

The first Davanti tyres arrived in the UK this week. The brand launches with the release of the Davanti DX640 and DX390. The DX640 is an ultra high performance passenger and SUV tyre dynamically designed for maximum grip, and the DX390 is a high performance tyre offering a fuel efficient and comfortable drive.

The DX640 and DX390 will be available in an extensive range of sizes and fitments and will be closely followed by the DX420, designed specifically for Hackney Carriages and the DX440 a rugged van tyre to be released later in the year.

Advanced profile design, tread development, compound technology and tyre construction means every Davanti tyre is built for ultimate performance, efficiency and comfort.

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